Client & Problem
DentalClinica
PPC (Pay Per Click) - Facebook Ads și Google Ads - Case Study
Website: dentalclinica.ro
Industry: HEALTH & MEDICAL
DentalClinica is a dental clinic with over 18 years of experience in the Bucharest market. The clinic offers a wide range of dental services, including orthodontics, endodontics, dental emergencies, cosmetic dentistry, and implantology. The team consists of highly experienced doctors who use high-quality materials and modern dental equipment.
Objectives
- We started working with DentalClinica to promote their services through paid online marketing (PPC). Up until that point, the clinic had not promoted its services through paid traffic.
- The main objective was to attract a larger number of clients compared to the methods they had used before for three of their services: orthodontics, dental emergencies, and implantology.
Challenges
- The images initially used in the ads were not approved as they were considered non-compliant.
- Limited budgets prevented the ads from moving beyond the learning phase.
- There was a lack of important information about the type of audience and what they were looking for.
Solutions
Results
Advantages
The number of new users accessing the website through paid traffic represents 50% of the total website visitors.
