MEDO Medical Center – PPC Google Ads

Client & Problem

MEDO Medical Center

PPC Google Ads - Case Study

Website: medo.ro

Industry: HEALTH & MEDICAL

Objectives

  • Generating phone calls and leads for main services in a region of the country and certain EU countries for DNA and paternity kits
  • Capturing new, high-quality leads interested in paternity and DNA testing
  • Increasing website traffic for specific landing pages
  • Expanding the reach of campaigns for new health services
  • Targeting an audience interested in local private medical services

Challenges

  • Finding new audiences ready to convert, as some medical businesses cannot use remarketing audiences
  • Positioning ahead of the competition with customized ad copy for respective audiences
  • Using a small budget to obtain as many relevant leads as possible and to increase the website’s CTR.

Solutions
Identifying the right audiences for each Google Ads campaign
Adapting the clinic's message and offers to a variety of new audiences
Testing new types of campaigns
Adjusting bids based on performance
Optimizing keywords in all campaigns, content recommendations, and implementation for specific landing pages
Captivating and convincing ad text, graphics, and videos
Continuous optimization of campaigns.

Results
Using new types of campaigns, such as Performance Max, helped reach an even wider audience across all Google properties.
Compelling ad copies, images, and videos influenced the click-through rate (CTR).
Managing a slightly smaller budget than usual is always a challenge, but with a well-adapted PPC strategy, we succeeded in bringing relevant leads to the business.
Brand Awareness: +54% Increase in Traffic
Traffic: +14.5% Boost in Clicks
Increase in number of leads: +14% Increase in Conversions

Benefits of Implementing PPC (Pay-Per-Click) Campaigns

Strategy: The PPC strategy helped the business in the long term, increasing overall website traffic (significant increase in organic traffic), reaching new audiences, ranking #1, #2, and #3 in SERP for several important keywords, and consolidating efforts to increase brand awareness.

Traffic Increase: Implementing the strategy brought more visitors to the website, achieving a 29.8% increase in landing page views and a 92% increase in organic traffic from search engine searches.

Tracking: We checked if Google Ads tracking was correctly implemented and created new tags, pixels, and tracking codes with Google Tag Manager, so we could accurately record leads from PPC efforts.

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