Atrium Staff – SEO Implementation

Client & Problem

Atrium Staff

Implementare SEO - Case Study

Website: atriumstaff.com

Industry: STAFFING & EMPLOYMENT

Atrium, founded in 1995, is a well known brand in the recruitment market in the United States. The company’s mission is to build the workforce of tomorrow by putting people first.

Objectives

We began our collaboration with Atrium in 2016 to optimize their website and provide monthly SEO maintenance. Shortly after, we started offering consultation for PPC campaigns and eventually took over this activity as well. Our goals were to improve the website’s visibility in organic searches and increase the number of conversions from both potential employees and employers. We achieved these objectives by implementing On-Page SEO, Off-Page SEO, and Technical SEO strategies.

Challenges

When we started the SEO optimization, the website had recently been changed and was not indexed correctly; it didn’t appear on the first pages of organic Google searches, while the competition occupied leading positions. Challenges included increasing Brand Awareness, increasing website visits through organic traffic, creating new content, improving the ranking of targeted keywords, increasing the site’s Domain Authority, and enhancing visibility on Google Jobs for posted jobs.

Solutions
We created new content in the form of blog posts and optimized existing content focusing on user behavior on the site.
Keywords played a strategic role in the entire SEO optimization process, and we constantly researched to expand our keyword list to cover all website pages.
We implemented various technical SEO elements to improve site speed and eligibility for Google Jobs listings.
SEO optimization was performed consistently, month after month.
To increase Domain Authority, we focused on relevant backlinks by listing the Atrium website in industry-specific web directories.

Results
The Domain Authority increased from 29/100 to 49/100
According to the Google report, we registered over 7,100 backlinks
The total monthly site traffic is over 39,000 users
The number of new users is 38%
Out of the 21 main keywords that we monitor monthly, 10 are on the first page of Google

Advantages

The total number of conversions increased by over 56%

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