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Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly. No matter how much we may gripe about the engines’ “black box” algorithms, we can’t argue with performance and a lot of deep data…

Table of Contents In the online marketing field, we often encounter a lot of “best practices” with the purpose of improving the general Conversion Rate Optimization (CRO) of a certain campaign or general marketing effort. We also see a lot of studies to back-up some of these ideas, but there are so many of them,…