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Social media platforms provide small-business owners with more low-cost marketing and advertising options than ever before.
Whether you choose to handle this in-house or work with an online marketing agency that can help you create fresh, viral content, you can achieve great results and keep your costs in control.
Facebook and Twitter still provide entrepreneurs with access to hundreds of viewers, but another social media platform is quickly taking the lead.
With over 522 million users and counting, Pinterest is a force to be reckoned with and a game changer for business owners. In case you’ve been living under a rock, let us fill you in.
Pinterest is a digital archive where users can create virtual pinboards of collections from around the web (a.k.a. pins).
Pins are arranged in a visually appealing format where users share images that lead to relevant content when clicked on.
Business owners should think of this as a virtual storefront where prospects, near and far, window shop through your goods and services.
Get on board and start increasing your profit!
Images Matter
After creating your business Pinterest account, start putting together your boards.
The trick to gaining pins is two-fold: create visually stimulating images that lead to relevant information.
Take the Martha Stewart Pinterest page for example. Click on any of the showcased pins and you’ll find yourself directly guided to more information regarding the image posted.
By posting images that are not only eye-pleasing but also informative, your followers will feel a stronger connection to your brand, thus becoming loyal advocates.
Infographics Work
A great way to spread visually appealing information is through the use of infographics.
These modern data charts offer viewers an eye-pleasing collection of well-researched information without pages of boring text.
Because they cover the two unspoken rules of Pinterest (pretty and informative) these artfully crafted diagrams provide excellent pinning material.
Don’t take our word for it, this infographic on why you should use infographics explains it all.
Track Results
As with anything else in life, the only way to measure success is to track it.
Pinterest offers web analytics to help you understand how pinners engage with your content.
See what pins work, what pins don’t, and how many people visit your website.
Pair this up with a free business accounting software to track your financials and see if the increased traffic to your site is promoting online sales.
By tracking where visitors are coming from, you’ll be able to monetize the rate at which Pinterest exposure grows your income.
Optimize Your Wesbsite
Encourage current website visitors to follow you on Pinterest by adding a widget.
The “pin it” button presents visitors with the opportunity to pin images directly from your site to their pin boards. Once you set it, just sit back and let your customers spread the word for you.
The Pinterest business resources guide walks you through the step-by-step process to have your widget up in no time.
You can also add a “pin it” button to your mobile app for added exposure.
Incorporate Your Social Life
Don’t get sucked into this black hole of productivity. Pinterest has a knack for getting people hooked, making it easy to forget other social media platforms.
To gain full reach of the social spectrum, take the time to share your pins on Facebook, Instagram, Twitter, and anywhere else your customers might find you.
Don’t be afraid to experiment and find what your audience searches for online and likes the most. You will also be able to find a lot of inspiration on Pinterest, which will help you if you haven’t decided yet to outsource your social media management to an online marketing agency.
